TOOLS USED:

Photoshop, Illustrator, Indesign

BRIEF:

Physical handouts to promote a business are the easiest way to pull in traffic or communicate information quickly. The challenge is creating something that is eye catching, something that a potential customer would want to look at, create wording and graphics that results in a call to action that brings together the potential client with the business.

SOLUTION:

As each business is unique with its branding and marketing needs, I need to research their core customer demographics and their branding identity, as well as any branding guidelines. By communicating with the clients I was able to create marketing collateral for that satisfied the brief.

I started with creating a few rough drafts with ideas and a general direction to give the client options and allow feedback, allowing me to reduce time wastage going back and forth with no clear direction. After the client was happy with a draft, I had a more precise vision of what direction to continue with, and the end result was a happy client and powerful marketing collateral for their business.